Benjamin Graham wrote a well regarded book on value investing. The book, which was penned by one of the finest investment advisors of the 20th century, attempts to teach prospective investors how to attain long-term investing goals and shield them from serious mistakes. The investing market has been using Graham's growth and development principles and teachings over the years. In the book, Graham explains a number of ideas and methods for making profitable investments without taking on greater risk. His tried-and-true value investing strategies are still employed by investors today.
The influential authority on persuasion and influence, Robert Cialdini, explores the psychology of why people say yes and how to use these insights responsibly in everyday life and business in this updated edition of the critically acclaimed New York Times bestseller. Robert Cialdini makes this very important subject surprisingly simple to understand by using memorable anecdotes and engaging examples. You don't need to be a scientist to understand how to apply this Science if you follow Cialdini as your guide. In order to become an even more proficient persuader, you will discover Cialdini's universal principles of persuasion, along with fresh research and applications. Perhaps more crucially, though, you will learn how to protect yourself from unethical influence attempts.
Dr. Robert B. Cialdini's psychology book, "Influence: The Psychology of Persuasion," is based on his knowledge of and research into the reasons behind people's propensity to say "Yes." The author has conducted a thorough and rigorous investigation into people's general psychology and thoughts. His research has allowed him to write a book about the art of persuasion and how people might take advantage of psychology expertise to their own benefit. The book is the product of thirty-five years of intensive research that included evidence, surveys, experiments, and a three-year period of observing people's behavior.
