BESTSELLER IN SUNDAY TIMES"Read this book if you want to write a script or a novel." Sunday Times"The best book I've ever read on the craft of storytelling" Matt HaighSeldom has a book captured my attention and made me doubt everything I've ever read, seen, or written. A work of art Adam RutherfordHow to tell stories more effectively and why they make us human.Many attempts have been made to determine what constitutes a compelling story, but very few have employed a scientific methodology.Award-winning author Will Storr shows us how great storytellers sway and captivate us in this sharp, thought-provoking book.
