Everything Required to Develop Powerful Marketing Plans! This how-to book gives you the fundamental marketing management ideas that everyone needs to know in order to succeed in today's business world. It does this through an engaging writing style and an easy-to-understand presentation.


20616 24616-16.25%
  • Brand: Wiley
  • SKU: 9780471353928
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Product details

  • DJ Dalrymple (Author)
  • Publisher ‏ : ‎ John Wiley & Sons Inc; 2nd edition (22 February 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 336 pages
  • ISBN-10 ‏ : ‎ 9780471353928
  • ISBN-13 ‏ : ‎ 978-0471353928
  • Item Weight ‏ : ‎ 858 g
  • Dimensions ‏ : ‎ 20.5 x 1.33 x 25.4 cm