This book is meant to fulfill requirements for international marketing graduate and undergraduate courses. Issues with competitiveness, evolving marketing structures, ethics and social responsibility, agreements, and the formation of a manager for the twenty-first century are reflected in the new and enlarged themes in this version.
The thorough textbook Fundamentals of Digital Marketing breaks down the "code" of digital marketing in order to reach, engage, and cater to the ever evolving consumer. The book meets the needs of media professionals, marketing managers, brand marketers, aspiring entrepreneurs, and even individuals looking to build a personal brand online and gain a foundational understanding of digital marketing concepts, tools, and techniques. It also presents several industry-relevant frameworks for successful digital marketing.
Marketing Management is a comprehensive guide to effectively manage marketing activities and strategies.
Principles of Marketing: A comprehensive guide to mastering marketing strategies. Essential for any business professional.
Explore the complex world of economics with "Financial Markets & Institutions." Dive into finance basics.
Looking to boost your tourism business? Our Tourism Marketing services will help you attract more visitors and increase bookings. Stay ahead of the competition with targeted advertising, social media campaigns, and strategic partnerships. Drive more traffic to your website and convert visitors into customers. Start growing your tourism business today with our comprehensive marketing solutions.
Explore the complex world of finance with our product, focusing on intricacies of financial institutions & markets.
Enhance your travel business with Tourism Marketing. Maximize your reach and attract more customers with our expert strategies.
The third edition of Maritime Economics, which was first released in 1998, offers a helpful overview of the structure and operations of the international shipping sector.
Over 800,000,000 of your top clients and prospects are on Facebook. Your company must be present there as well, preferably with an effective, low-cost marketing campaign rather than just a generic "page". You may develop, carry out, measure, and optimize that campaign with the aid of Facebook Marketing, Third Edition. You'll learn how to take full use of Facebook's most beneficial new business features from two elite social media marketers. These features include Facebook Messages, Deals, Places, Credits, Connect, mobile apps, and much more. Numerous new best practices and suggestions are included in this newly redesigned edition, covering everything from promotion and privacy to analytics and advertising.
Consider promotions and advertising from the standpoint of integrated marketing communications. This text's carefully considered integration of marketing communications, promotions, and advertising gives students the knowledge they need to comprehend the workings and advantages of effective integrated marketing campaigns.
India's tourism sector is one of the most lucrative in the nation and a major source of foreign exchange earnings. India's growing tourist industry has directly and indirectly generated jobs in a number of linked industries. There are currently close to 20 million workers in India's tourist sector. Due to a sharp increase in both domestic and international travel for business and pleasure, India's tourism industry is flourishing. The World Travel and Tourism Council (WTTC) and its strategic partner Accenture have released the most recent Tourism Satellite Accounting (TSA) research, which projects that India's travel and tourism sector will bring in about US$ 275 million.
This Ninth Edition of Global Marketing, which celebrates the 20th anniversary of the textbook series, builds on the legacy and popularity of earlier versions. Its strategic and environmental approach delineates the principal aspects of the international business environment. The writers' aim in writing this version, as well as all prior editions, was to provide a book with authoritative content but a laid-back, confident language and tone.Students have frequently complimented Global Marketing on its clarity and use of easy-to-read language. The Ninth Edition provides current examples of issues, worries, and crises that face international markets, bringing global marketing out of the classroom and into the real world.
The main marketing issue of today is to build dynamic, engaged communities of customers that integrate brands and goods into their everyday lives. Principles of Marketing teaches students how to overcome this obstacle. By providing basic marketing knowledge inside a cutting-edge customer-value framework, the course teaches students how to add value and cultivate a following of devoted clients. In order to accurately reflect the key developments and dynamics influencing marketing in this era of high-tech customer interactions and customer value, the seventeenth edition has undergone extensive revision.
The authoritative resource on hospitality marketing is Marketing for Hospitality and Tourism, 7/e. This highly visual, four-color book takes an integrated approach to discussing hospitality marketing from a team viewpoint. It looks at each department within hospitality and how it fits into the marketing process. The world's most authoritative source on hospitality and tourism marketing is this book, authored by best-selling writers who are also renowned as top marketing professors. This well-known book, now in its seventh edition, offers updated and new material on social media, destination tourism, and other contemporary business trends. It also features real-world industry examples and practical application exercises.
This new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and up-to-date knowledge for teaching the subject from an integrated marketing communications (IMC) perspective. It is the first authoritative text to reflect the shift from the traditional methods of advertising to the more widely recognized approach of implementing an IMC strategy. Constructed utilizing an integrated marketing communications planning framework, it acknowledges the significance of synchronizing every component of the promotional mix in order to create and execute a successful communications campaign.Qualities: updated chapter on interactive media and the internet that covers the latest techniques and tools employed by contemporary marketers on the web.
Do you have trouble speaking in meetings? Do you know what you mean, but are at a loss for words? The Harvard Negotiation Project and Aristotle's views about presentation are just two of the forty-four tried-and-true solutions that worldwide bestselling authors Mikael Krogerus and Roman Tschäppeler have developed. Condensed into a single book, their potent combination of comedy and pragmatism transforms seemingly complex concepts into understandable and enjoyable pictures that will assist you in:
Everyone aspires to lead successful lives. However, why do some of us succeed more than others? Is competence and strategy truly the determining factors, or is there another, more unpredictable factor? This book aims to alter your perspective on the world and business.
When it comes to money, everyone has important questions to answer. These include questions regarding investing, saving, and whether or not you're managing your money well. Sadly, up until now, a lot of the responses offered by the financial sector have been predicated more on guesswork and belief than on facts and evidence. Renowned financial blogger Nick Maggiulli crunches the figures in Just Keep Buying to provide you with tested strategies to start building money right away while addressing the most important topics in investing and personal finance.
The sixth edition of Services Marketing remains based on the dependable GAPS Model of Service Quality. The main concept of the book helps the reader comprehend that the foundation of the most prosperous businesses is a solid customer relationship built on high-quality service. In order to help the students understand the possibilities of service marketing, it also places a strong emphasis on the strategic element without straying from the text's core framework.
A flawless balance between theory and practice, as well as between planning and execution, is highlighted by advertising and integrated marketing communications. With an emphasis on advertising specifically, the book presents readers to the idea of integrated marketing communications along with its main instruments, strategies, and media. Important characteristics: coverage of all the main channels for communication, including new media like social media, the Internet, and mobile incorporating the most recent findings and trends in communication, such as TAM surveys, MIB guidelines, and ASCI rulings special parts on "Presentation skills" and "Creative execution in advertising" Indian perspective with a ton of real-world examples and case studies covering many sectors and goods strategy that is both practical and hands-on without sacrificing management or theoretical components Rich instructional elements like activities, summaries,
The book offers an extensive collection of methods for developing new products that are meant to integrate the company's engineering, production, marketing, and industrial design departments. Product planning, concept creation, creative issue solving, collaborative decision making, and process improvement are made easier by the integrative methodologies in the book. This book unifies design, production, and marketing viewpoints into a unified approach to product development. It includes content created specifically for use in the multidisciplinary product development courses.
This book provides a thorough comprehension of marketing concepts and places a sufficient emphasis on building application skills to depict marketing in modern and future India. It covers everything in detail about foundations and ideas for marketing management with lots of examples and instances in the Indian setting. Using the most recent marketing statistics, this updated and reworked text shows the changing marketing landscape. Important Elements An emphasis on "Innovations in Marketing" is presented using cases and examples.
For introductory courses in agricultural economics departments on food marketing. Since its publication in 1955, Marketing of Agricultural Products has given educators a thorough and impartial overview of food marketing strategies. To help students better comprehend the food system and make effective marketing decisions, it combines economic and marketing theory with practical analytical techniques.
In order to show how judgments about marketing research and marketing management interact, Marketing Research: An Applied viewpoint, 7e, has a distinctive applied and managerial viewpoint. This text offers balanced coverage of both qualitative and quantitative material and is thorough and useful.
The marketing industry is always evolving, therefore in order to provide students a competitive advantage, textbooks that include the most recent developments in marketing theory and practice are essential. The reason why Marketing Management, 15/e is considered the industry standard for marketing texts is that both its structure and content are up to date with the most recent developments in marketing theory and practice. In order to deliver the most thorough, up-to-date, and interesting marketing management literature available, the fifteenth edition has been updated where applicable.
With the advent of social networking, marketers can now afford to invest more on data analysis. They are shown how to use these strategies to enhance conventional approaches in the recently released eleventh edition. The book presents the most recent data in the subject of international market research by focusing on it and incorporating new case studies. Additionally, marketers will have access to the book's website, which offers a reading list, links to other important websites, an analysis of sample datasets, and practice questions at the end of each chapter.
For all business students taking courses in marketing and strategy, the new edition text is a standard resource. A key component of the new version is a worldwide viewpoint. This captures both the student reader's actual experience and their potential career obstacles. Examples and vignettes are used to accomplish this. To further the worldwide aim, fresh examples have been used for the new edition.
Hospitality Marketing Management, Fifth Edition is a thorough, foundational marketing work that has been completely updated and revised to incorporate more information on Internet marketing, tourism marketing, marketing technology, and international business. This well-known textbook covers marketing and topics specific to the hospitality and tourist industries, emphasizing the real-world applications of marketing over marketing theory. Whatever their area of expertise, it gives readers the resources they need to run marketing campaigns for a hotel company.
With the advent of social networking, marketers can now afford to invest more on data analysis. They will learn how to apply these strategies to enhance conventional approaches by reading the recently released tenth edition. Robert Leone, a recent co-author, contributes his knowledge of the current function of marketing intelligence. The book presents the most recent data in the subject of international market research by focusing on it and incorporating new case studies. Additionally, marketers will have access to the book's website, which offers a reading list, links to other important websites, an analysis of sample datasets, and practice questions at the end of each chapter.
In the form of themes, Marketing and Branding - The Indian Scenario provides readers with succinct yet thorough examination of the five main facets of marketing management. The first subject focuses on tactics linked to products and brands; the second addresses decisions about retailing and distribution; the third theme addresses price concerns; the fourth theme applies consumer behavior; and the final theme addresses brand building. The order of these issues makes it easy for the reader to make connections and make analogies between various aspects of the marketing mix. Creating these kinds of connections is a need before developing marketing plans.
The succinct manager's manual for optimizing CRM. CRM methods to improve marketing strategy, sales force efficiency, and customer service. professional advice on selecting CRM providers and staffing CRM projects. incorporates best practices for "Checklist for Success" across the whole project lifecycle.
A long-term strategy for marketing. Marketing is the driving force behind the world economy and has a significant impact on both society and the environment. Martin/Schouten presents the ideas behind profitable, effective, and sustainable marketing tactics to assist readers in leaving a lasting imprint on their marketing endeavors.
Pentacom's book on integrated marketing communication is a distinctive and all-encompassing resource on the subject. The word "Pentacom" appears in the book's title because it concentrates on five main types of communications: corporate, financial, internal, B-to-B, and B-to-C. Additionally, it helps readers comprehend and put into practice communication strategies aimed at five main audiences: public authorities, employees, shareholders, corporate customers and clients, and consumers. Lastly, it has been designed with five different categories of possible participants in mind: local government agencies, makers of consumer goods, businesses engaged in industrial goods, public administration and services, and nonprofit and non-governmental organizations.
India's tourism sector is one of the most lucrative in the nation and a major source of foreign exchange earnings. India's growing tourist industry has directly and indirectly generated jobs in a number of linked industries. There are currently close to 20 million workers in India's tourist sector. Due to a sharp increase in both domestic and international travel for business and pleasure, India's tourism industry is flourishing. India's travel and tourism sector is predicted to produce about US$ 275.5 billion by 2018, according to the most recent Tourism Satellite Accounting (TSA) data published by the World Travel and Tourism Council (WTTC) and its key partner Accenture. In the whole book market, this is the first book of its sort.
The seventh edition of Global Marketing Management features all new examples and data, with a focus on contemporary commercial organizations. A diverse range of real-world examples from many industries have been included to help students grasp the ideas. An abundance of Indian examples has been incorporated into the text to make it useful for Indian students as well.
Using strategic and management frames of reference, Marketing Channels teaches students how to create, cultivate, maintain, and manage successful partnerships among global marketing channels to establish a sustainable competitive advantage.
Case Studies in Marketing
This casebook, which is very accessible and current, gives marketing students the chance to participate actively in debates and get invaluable experience in case analysis. By encouraging the growth of autonomous thought, creativity, interpersonal communication, and decision-making abilities, they also promote learning. The twelve examples in this collection are from a variety of industries, including the FMCG, auto, and petroleum sectors.
Over the past three decades, there has been a consistent rise in the services sector's share of economic growth. In actuality, the contribution of services to the economies of the United States—the first country to be designated as a service economy, with the services sector accounting for over 50% of GDP—and other industrialized nations is still increasing today. But in recent years, the services sector has become increasingly important for economic growth, especially in underdeveloped nations. Businesses now understand that services—which are distinct from things in that they are characterized by intangibility, perishability, and variability—need to be marketed using tactics that are especially designed for them. Thus, it should come as no surprise that services marketing has developed into a distinct field of study.
Give your pupils the essential knowledge they need to promote high-tech items with success. The only book available that concentrates on the particular marketing difficulties associated with high-tech goods and services is Marketing of High-Technology Products and Innovations. The third edition contains thorough treatment of the most recent academic research and cutting-edge commercial methods while keeping all the ideas and content from the previous versions.
Anyone studying marketing research at the degree or diploma level will find Marketing Research: An Integrated Approach, Third Edition, to be quite helpful. The book's content has been developed to fully support both the Principles of Market and Social Research and Information Diploma from The Market Research Society and the Marketing Information and Research Professional Certificate from the Chartered Institute of Marketing. The author is the lead examiner for modules in both organizations' professional qualifications. The book shows how understanding marketing research is a crucial skill for any successful marketing professional and situates research within the larger context of marketing.
In order to give the service marketing framework a more strategic viewpoint, the second edition of Services Marketing: Text and Cases advances significantly. This edition has been thoroughly rewritten and reorganized, and it now has five more chapters to let the reader have a more fulfilling educational experience. The book starts with an introduction to the services industry before developing a knowledge of the service marketing system. The development of a sustainable differentiation and service strategy are the next areas of emphasis. The management of operational concerns, including quality, demand matching, recovery, and empowerment, is finally covered in the book.
Principles of Direct and Database Marketing: A Digital Orientation
With a strong focus on export management, International Marketing and Export Management 7e provides an authoritative and approachable viewpoint on international marketing. It provides a comprehensive description of the changing competitive landscape brought about by technological advancements and patterns of international trade. The potential for businesses of all sizes and in all industries to export goods, services, intellectual property, and business models are still covered in a straightforward and knowledgeable manner in the seventh edition. The book is written in a straightforward manner and has been updated to include the most recent analysis of the relevant literature in addition to fresh, interesting cases and examples in each chapter.
Services Marketing, which is structured on a strategic marketing framework, gives teachers the greatest amount of flexibility when it comes to teaching the course and directing students into the customer and competitive landscapes in services marketing. For this edition, the marketing framework has been reorganized to better represent the state of services marketing. The gaps between theory and practice are filled up by the examples of how concepts are used in real-world situations. Although it is firmly grounded in current academic research, it has a strong management viewpoint.
