The entire spectrum of practical abilities that modern communicators require is covered in Business Communication Today, 14e, from creating traditional printed reports to utilizing the newest digital, social, mobile, and visual media. Every chapter tailors the principles of successful writing to particular media applications and workplace difficulties, ensuring that students are more equipped to thrive from their very first day of work. The fourteenth edition, with a heavy emphasis on mobile integration, combines more conventional entrepreneurial concepts with contemporary subjects like social media in business.The book also stresses the significance of forging a solid sense of manners, identifying moral conundrums, promoting moral communication, and honoring the demands and rights of readers at every turn in the writing process.


1153 
  • Brand: Pearson
  • SKU: 9789353062682
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Product details

  • Courtland L. Bovee (Author), John V. Thill (Author), Roshan Lal Raina (Author) 
  • Publisher ‏ : ‎ Pearson Education; Fourteenth edition (12 July 2018)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 736 pages
  • ISBN-10 ‏ : ‎ 9789353062682
  • ISBN-13 ‏ : ‎ 978-9353062682
  • Reading age ‏ : ‎ 12 years and up
  • Item Weight ‏ : ‎ 1 kg 160 g
  • Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
  • Country of Origin ‏ : ‎ India