For the past few decades, there has been nearly continual development in the history of corporate communication. The way business communicators plan, generate, and deliver communications is changing as a result of mobile communication and, more broadly, mobile connectivity. Businesses who don't adapt to mobile devices risk falling behind as millions of consumers, employees, and executives now use mobile devices instead of PCs for digital communication.


900 1000-10%
  • Brand: Pearson Education
  • SKU: 9789332578753
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Product details

  • L. Bovee Courtland (Author), Thill John (Author), Lal Raina Roshan (Author) 
  • Publisher ‏ : ‎ Pearson Education; Thirteenth edition (3 January 2017)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 800 pages
  • ISBN-10 ‏ : ‎ 9789332578753
  • ISBN-13 ‏ : ‎ 978-9332578753
  • Item Weight ‏ : ‎ 700 g
  • Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
  • Country of Origin ‏ : ‎ India