The core of innovation is creative problem-solving, and some of the most inventive businesses in the world have extremely systematic approaches to this kind of work. Most people would assume that one can only be creative when resources are abundant and skill is top-notch, and that creativity and discipline cannot coexist. However, nothing could be more false. Actually, creativity needs a lot of discipline and flourishes in environments with limitations.


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  • Brand: Penguin
  • SKU: 9780670094097
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Product details

  • Pavan Soni (Author)
  • Publisher ‏ : ‎ Penguin Random House India Private Limited (23 December 2020)
  • Language ‏ : ‎ English
  • Hardcover ‏ : ‎ 384 pages
  • ISBN-10 ‏ : ‎ 0670094099
  • ISBN-13 ‏ : ‎ 978-0670094097
  • Item Weight ‏ : ‎ 520 g
  • Dimensions ‏ : ‎ 13.97 x 3.56 x 21.59 cm
  • Country of Origin ‏ : ‎ India

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