An extensive introduction to the theory and practice of managing e-business and e-commerce is provided by this best-selling textbook. Dave Chaffey, the author, applies his signature authority, lucidity, and teaching proficiency to a subject on which he actively teaches and consults. This text is well-known for its innovative and up-to-date coverage, and it provides a solid balance between the technical and managerial subjects that are crucial to comprehending this subject from an international perspective. With lots of case studies and real-world situations, it's an interesting read. This work, which is widely used by business managers and was created for undergraduate and graduate students studying e-business or e-commerce, is crucial for staying up to date with technology, strategy, and implementation.
৳1348
- Brand: Pearson
- SKU: 9789332511170
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