Laudon's E-commerce 2017: company, Technology, Society highlights three key factors that are propelling the burgeoning e-commerce industry: advancements in technology, company expansion, and societal concerns. A conceptual framework illustrates the variations and complexity of contemporary e-commerce through the use of templates from numerous contemporary businesses. The course begins with a thorough examination of businesses like Uber, Airbnb, Pinterest, Spotify, and Alibaba, geared toward preparing students for real-world situations. Robust Conceptual Foundation: the article highlights the three main e-commerce driving forces of technology advancements, societal implications and issues, and company expansion and strategy. Currency: Up-to-date currency is guaranteed by the annual revision cycle. There isn't a more recent book out there.
৳1050
- Brand: Pearson
- SKU: 9789353063153
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