With its exploration of successful media communication, this work provides students with a clear, to-the-point introduction to every facet of media relations. This First Edition examines the media's ubiquitous presence and impact on business. It covers a wide range of topics, such as how to build long-term relationships with reporters, handle media relations in times of crisis, get ready for interviews, identify key media contacts, and distinguish between mainstream and financial media.This book also offers helpful guidance on public relations tactics including drafting news releases, compiling press lists, and organizing press conferences, all using a clear, approachable style.
৳448
- Brand: Pearson
- SKU: 9788131756171
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