Internet marketing is a thorough handbook that covers every facet of the topic, from environmental research to strategy development and execution, on how businesses may use the Internet to enhance their marketing efforts. Internet Marketing, now in its third edition, is a priceless tool for any student taking specialized courses on the subject as well as second, third, or postgraduate courses in e-marketing, e-commerce, or Internet marketing. It should also be very helpful for practitioners looking to refresh their knowledge in e-marketing.


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  • Brand: Pearson Education
  • SKU: 9788131725191
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Product details

  • Chaffey (Author)
  • Publisher ‏ : ‎ Pearson Education India; 3rd edition (1 January 2008)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 584 pages
  • ISBN-10 ‏ : ‎ 8131725197
  • ISBN-13 ‏ : ‎ 978-8131725191
  • Item Weight ‏ : ‎ 885 g
  • Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
  • Country of Origin ‏ : ‎ India

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