Drawing from students' personal media experiences, this new book on audience research focuses on qualitative methods and builds upon some of the themes explored in his critically acclaimed book Understanding Audiences (SAGE, 2000).
The concepts and topics related to audience research are covered in the book's chapters. In terms of ideas, Investigating Audiences is based on interpretive methods for examining readers, viewers, and listeners.
৳8408 ৳8908-5.61%
- Brand: SAGE Publications
- SKU: 9781412922708
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