A thorough overview of mass communication research and an in-depth examination of each major approach—qualitative, content analysis, survey, longitudinal, and experimental—are provided in MASS MEDIA RESEARCH: AN INTRODUCTION, 10E, which reflects the most recent advancements in the field. After a lengthy section on data analysis, the book ends with state-of-the-art discussion on how to apply research techniques to the main areas of interest, which include print, electronic media, advertising, and public relations. The Tenth Edition, which is entirely current, incorporates social media coverage, ethics, and the influence of new technologies on research on mass media. In addition, it offers more in-depth coverage of social media message analytics, new advertising channels, the effect of tablets on readership, and online research.
৳1288
- Brand: Cengage Learning
- SKU: 9788131526286
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