For executives, marketers, and students who wish to optimize the business value of social media data at every stage of the process and find answers to important questions, Social Media Analytics is the ultimate insider's guide. The three stages of data identification, analysis, and knowledge interpretation are covered in-depth and practically by two leaders of IBM's innovative Social Media Analysis Initiative. teaches state-of-the-art methods for identifying, analyzing, and interpreting unstructured data. provides professional guidance for avoiding expensive social media analytics errors. comprises three case study projects that span chapters. Written by the pioneering Social Media Analysis Initiative leaders at IBM.
৳750
- Brand: Pearson
- SKU: 9789332578463
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