An enterprise's strategy and implementation play a major role in determining its success. Many businesses failed and even entered liquidation, not because their executives and employees did not work hard enough or were incompetent, but rather because they had the wrong strategy or, if they did have the right strategy, they implemented it badly. The fundamentals of strategy and the principles of developing and implementing a plan are covered in this book on strategic management. It assists you in methodically analyzing your surroundings, your advantages and disadvantages, and combining all of these into a special plan that works best for your company. Like many other areas of management, strategy was largely developed in the West, and this book explains how to apply these concepts to the Indian context and environment. It is written for an Indian audience. It accomplishes this by going over the Indian context and giving a ton of instances of Indian businesses and circumstances.


1082 
  • Brand: Cengage Learning
  • SKU: 9788131516218
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Product details

  • S. Manikutty (Author), Robert E. Hoskisson (Author), and Michael A. Hitt (Author)
  • Publisher:  Cengage Learning India Private Limited, 9th edition (1 January 2011)
  • Language: English
  • Paperback:  774 pages
  • ISBN-10: 9788131516218
  • ISBN-13:  978-8131516218
  • Item Weight:  1 kg, 250 g