A practical, skills-oriented strategic management textbook, Strategic Management Concepts: A Competitive Advantage Approach, 16e, aims to teach students "how to do strategic planning," not only how to memorize important theories in the field. This book will give managers the most up-to-date knowledge and abilities required to create and carry out a strategic plan that may give any kind of firm enduring competitive advantages. As they work through the book, students using this text adhere to an integrative approach that is presented in each chapter. Students gain knowledge of creating strategic-planning matrices, including the Boston Consulting Group (BCG) and Strengths, Weaknesses, Opportunities, and Threats (SWOT) matrices.
৳1500
- Brand: Pearson
- SKU: 9789353062835
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