The Little Book of Big Customer Satisfaction Measurement (Response Books)

Because increasing customer satisfaction has such a large financial payoff, measuring customer satisfaction has become crucial for businesses. Customer satisfaction survey results are frequently connected to compensation and bonuses and serve as a crucial foundation for enhancing the quality of services. Therefore, it is essential that senior managers and CEOs comprehend the concepts underlying customer satisfaction measurement. This book moves in that direction by succinctly but effectively outlining the fundamentals of customer satisfaction. It will support readers in developing pertinent and useful customer satisfaction initiatives for their businesses. The concepts of measuring customer satisfaction are covered in the first section of the book. It then focuses on the different types of tools that businesses can use to measure customer satisfaction. Additionally, the book addresses two key issues that many organizations are attempting to resolve: how do we connect or align customer satisfaction and brand research? How can survey research be integrated with internal databases to provide businesses with valuable insights? The book also covers how to use basic techniques to turn all of the data from these programs into something very actionable. The concepts and tenets discussed in this book are derived from the authors' combined nearly 40 years of client-facing experience in a range of fields and industries.

• Brand: SAGE Publications
• SKU: 9788132109785
• Shipping: 
• Return Policy: The product must be unused, unworn, unwashed and without any flaws. Fashion products can be tried on to see if they fit and will still be considered unworn. If a product is returned to us in an inadequate condition, we reserve the right to send it back to you. The product must include the original tags, user manual, warranty cards, freebies and accessories. The product must be returned in the original and undamaged manufacturer packaging / box. If the product was delivered in a second layer of Romoni Store packaging, it must be returned in the same condition with return shipping label attached. Do not put tape or stickers on the manufacturers box. While you return the item at our hub, please collect the Romoni Store Return Acknowlegement Form from the Hub and fill it in by yourself. Keep one copy to yourself and we will keep another copy of it for the record. Note: It is important to indicate the order number and return tracking number on your return package to avoid any inconvenience/delay in process of your return.
  The product must be unused, unworn, unwashed and without any flaws. Fashion products can be tried on to see if they fit and will still be considered unworn. If a product is returned to us in an inadequate condition, we reserve the right to send it back to you.<br><br>The product must include the original tags, user manual, warranty cards, freebies and accessories.<br><br>The product must be returned in the original and undamaged manufacturer packaging / box. If the product was delivered in a second layer of Romoni Store packaging, it must be returned in the same condition with return shipping label attached. Do not put tape or stickers on the manufacturers box.<br><br>While you return the item at our hub, please collect the Romoni Store Return Acknowlegement Form from the Hub and fill it in by yourself. Keep one copy to yourself and we will keep another copy of it for the record.<br><br>Note: It is important to indicate the order number and return tracking number on your return package to avoid any inconvenience/delay in process of your return.<br>