Dr. Robert B. Cialdini's psychology book, "Influence: The Psychology of Persuasion," is based on his knowledge of and research into the reasons behind people's propensity to say "Yes." The author has conducted a thorough and rigorous investigation into people's general psychology and thoughts. His research has allowed him to write a book about the art of persuasion and how people might take advantage of psychology expertise to their own benefit. The book is the product of thirty-five years of intensive research that included evidence, surveys, experiments, and a three-year period of observing people's behavior.
৳1198
- Brand: Harper Business
- SKU: 9780061241895
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