After graduating from business school in 1962, Phil Knight borrowed $50 from his father to start a firm whose sole goal was to acquire Japanese athletic shoes of the highest caliber. During his first year, Knight made $8000 selling shoes out of the boot of his Plymouth car. Nike now has yearly sales of almost $30 billion. In the era of start-ups, Nike is the gold standard of start-ups, and the swoosh has evolved into a revolutionary, global image that is among the most recognizable and pervasive symbols in use today. However, knight—the person behind the swoosh—has never been made clear. He is now telling his story for the first time.
৳998
- Brand: Simon & Schuster
- SKU: 9781471146725
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