For both teachers and students, the eighth edition of Strategic Management is still demanding, current, and easy to read. Globalization, technology, ethics, and sustainability are just a few of the important issues that are integrated throughout the book, which is written in an interesting approach that avoids needless jargon while addressing all the fundamentals. Seventy-two Strategy Spotlights from real-world business practice help make concepts come to life in each of the chapters. Business students should have a thorough understanding of the timely topics covered in three dedicated chapters on the role of intellectual assets in value creation (Chapter 4), entrepreneurial strategy and competitive dynamics (Chapter 8), and fostering entrepreneurship in established organizations (Chapter 12).
৳1198
- Brand: McGraw Hill Education
- SKU: 9789353163532
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