This new special Indian edition of Advertising and Promotion continues to provide the most comprehensive and up-to-date knowledge for teaching the subject from an integrated marketing communications (IMC) perspective. It is the first authoritative text to reflect the shift from the traditional methods of advertising to the more widely recognized approach of implementing an IMC strategy. Constructed utilizing an integrated marketing communications planning framework, it acknowledges the significance of synchronizing every component of the promotional mix in order to create and execute a successful communications campaign.Qualities: updated chapter on interactive media and the internet that covers the latest techniques and tools employed by contemporary marketers on the web.
৳825
- Brand: McGraw Hill Education
- SKU: 9781259026850
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