This casebook, which is very accessible and current, gives marketing students the chance to participate actively in debates and get invaluable experience in case analysis. By encouraging the growth of autonomous thought, creativity, interpersonal communication, and decision-making abilities, they also promote learning. The twelve examples in this collection are from a variety of industries, including the FMCG, auto, and petroleum sectors.
৳990
- Brand: Pearson
- SKU: 9788131757970
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