This Ninth Edition of Global Marketing, which celebrates the 20th anniversary of the textbook series, builds on the legacy and popularity of earlier versions. Its strategic and environmental approach delineates the principal aspects of the international business environment. The writers' aim in writing this version, as well as all prior editions, was to provide a book with authoritative content but a laid-back, confident language and tone.Students have frequently complimented Global Marketing on its clarity and use of easy-to-read language. The Ninth Edition provides current examples of issues, worries, and crises that face international markets, bringing global marketing out of the classroom and into the real world.
৳1125
- Brand: Pearson
- SKU: 9789352865284
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