The influential authority on persuasion and influence, Robert Cialdini, explores the psychology of why people say yes and how to use these insights responsibly in everyday life and business in this updated edition of the critically acclaimed New York Times bestseller. Robert Cialdini makes this very important subject surprisingly simple to understand by using memorable anecdotes and engaging examples. You don't need to be a scientist to understand how to apply this Science if you follow Cialdini as your guide. In order to become an even more proficient persuader, you will discover Cialdini's universal principles of persuasion, along with fresh research and applications. Perhaps more crucially, though, you will learn how to protect yourself from unethical influence attempts.
৳1398
- Brand: Harper Business
- SKU: 9780063138803
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