Pentacom's book on integrated marketing communication is a distinctive and all-encompassing resource on the subject. The word "Pentacom" appears in the book's title because it concentrates on five main types of communications: corporate, financial, internal, B-to-B, and B-to-C. Additionally, it helps readers comprehend and put into practice communication strategies aimed at five main audiences: public authorities, employees, shareholders, corporate customers and clients, and consumers. Lastly, it has been designed with five different categories of possible participants in mind: local government agencies, makers of consumer goods, businesses engaged in industrial goods, public administration and services, and nonprofit and non-governmental organizations.
৳891
- Brand: Pearson
- SKU: 9789332536845
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