With a strong focus on export management, International Marketing and Export Management 7e provides an authoritative and approachable viewpoint on international marketing. It provides a comprehensive description of the changing competitive landscape brought about by technological advancements and patterns of international trade. The potential for businesses of all sizes and in all industries to export goods, services, intellectual property, and business models are still covered in a straightforward and knowledgeable manner in the seventh edition. The book is written in a straightforward manner and has been updated to include the most recent analysis of the relevant literature in addition to fresh, interesting cases and examples in each chapter.
৳1698 ৳1798-5.56%
- Brand: Pearson
- SKU: 9788131791189
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