In the form of themes, Marketing and Branding - The Indian Scenario provides readers with succinct yet thorough examination of the five main facets of marketing management. The first subject focuses on tactics linked to products and brands; the second addresses decisions about retailing and distribution; the third theme addresses price concerns; the fourth theme applies consumer behavior; and the final theme addresses brand building. The order of these issues makes it easy for the reader to make connections and make analogies between various aspects of the marketing mix. Creating these kinds of connections is a need before developing marketing plans.
৳1080
- Brand: Wiley
- SKU: 9788131700976
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