The authoritative resource on hospitality marketing is Marketing for Hospitality and Tourism, 7/e. This highly visual, four-color book takes an integrated approach to discussing hospitality marketing from a team viewpoint. It looks at each department within hospitality and how it fits into the marketing process. The world's most authoritative source on hospitality and tourism marketing is this book, authored by best-selling writers who are also renowned as top marketing professors. This well-known book, now in its seventh edition, offers updated and new material on social media, destination tourism, and other contemporary business trends. It also features real-world industry examples and practical application exercises.
৳1567
- Brand: Pearson
- SKU: 9789332586260
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