This book provides a thorough comprehension of marketing concepts and places a sufficient emphasis on building application skills to depict marketing in modern and future India. It covers everything in detail about
foundations and ideas for marketing management with lots of examples and instances in the Indian setting.
Using the most recent marketing statistics, this updated and reworked text shows the changing marketing landscape.
Important Elements
An emphasis on "Innovations in Marketing" is presented using cases and examples.
৳1148 ৳1348-14.84%
- Brand: McGraw Hill Education
- SKU: 9789339223304
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