The marketing industry is always evolving, therefore in order to provide students a competitive advantage, textbooks that include the most recent developments in marketing theory and practice are essential. The reason why Marketing Management, 15/e is considered the industry standard for marketing texts is that both its structure and content are up to date with the most recent developments in marketing theory and practice. In order to deliver the most thorough, up-to-date, and interesting marketing management literature available, the fifteenth edition has been updated where applicable.
৳2110 ৳2310-8.66%
- Brand: Pearson Education
- SKU: 9789332557185
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