Give your pupils the essential knowledge they need to promote high-tech items with success. The only book available that concentrates on the particular marketing difficulties associated with high-tech goods and services is Marketing of High-Technology Products and Innovations. The third edition contains thorough treatment of the most recent academic research and cutting-edge commercial methods while keeping all the ideas and content from the previous versions.


1048 1248-16.03%
  • Brand: Pearson
  • SKU: 9789332536623
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Product details

  • Mohr (Author)
  • Publisher ‏ : ‎ Pearson Education India; 3rd edition (1 January 2014)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 560 pages
  • ISBN-10 ‏ : ‎ 9332536627
  • ISBN-13 ‏ : ‎ 978-9332536623
  • Item Weight ‏ : ‎ 851 g
  • Dimensions ‏ : ‎ 20.3 x 25.4 x 4.7 cm
  • Country of Origin ‏ : ‎ India