With the advent of social networking, marketers can now afford to invest more on data analysis. They will learn how to apply these strategies to enhance conventional approaches by reading the recently released tenth edition. Robert Leone, a recent co-author, contributes his knowledge of the current function of marketing intelligence. The book presents the most recent data in the subject of international market research by focusing on it and incorporating new case studies. Additionally, marketers will have access to the book's website, which offers a reading list, links to other important websites, an analysis of sample datasets, and practice questions at the end of each chapter.
৳1283 ৳1483-13.49%
- Brand: Wiley
- SKU: 9788126531189
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