Anyone studying marketing research at the degree or diploma level will find Marketing Research: An Integrated Approach, Third Edition, to be quite helpful. The book's content has been developed to fully support both the Principles of Market and Social Research and Information Diploma from The Market Research Society and the Marketing Information and Research Professional Certificate from the Chartered Institute of Marketing. The author is the lead examiner for modules in both organizations' professional qualifications. The book shows how understanding marketing research is a crucial skill for any successful marketing professional and situates research within the larger context of marketing.
৳1043
- Brand: Pearson
- SKU: 9789332535572
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