The main marketing issue of today is to build dynamic, engaged communities of customers that integrate brands and goods into their everyday lives. Principles of Marketing teaches students how to overcome this obstacle. By providing basic marketing knowledge inside a cutting-edge customer-value framework, the course teaches students how to add value and cultivate a following of devoted clients. In order to accurately reflect the key developments and dynamics influencing marketing in this era of high-tech customer interactions and customer value, the seventeenth edition has undergone extensive revision.
৳1746
- Brand: Pearson
- SKU: 9789352865611
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