The book offers an extensive collection of methods for developing new products that are meant to integrate the company's engineering, production, marketing, and industrial design departments. Product planning, concept creation, creative issue solving, collaborative decision making, and process improvement are made easier by the integrative methodologies in the book. This book unifies design, production, and marketing viewpoints into a unified approach to product development. It includes content created specifically for use in the multidisciplinary product development courses.


2821 2921-3.42%
  • Brand: McGraw Hill Education
  • SKU: 9780070146792
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Product details

  • Karl Ulrich (Author), Steven Eppinger (Author), Anita Goyal (Author) 
  • Publisher ‏ : ‎ McGraw Hill Education; 4th edition (6 August 2009)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 396 pages
  • ISBN-10 ‏ : ‎ 0070146799
  • ISBN-13 ‏ : ‎ 978-0070146792
  • Item Weight ‏ : ‎ 460 g
  • Dimensions ‏ : ‎ 47 x 3.6 x 61.7 cm
  • Country of Origin ‏ : ‎ India