In order to give the service marketing framework a more strategic viewpoint, the second edition of Services Marketing: Text and Cases advances significantly. This edition has been thoroughly rewritten and reorganized, and it now has five more chapters to let the reader have a more fulfilling educational experience. The book starts with an introduction to the services industry before developing a knowledge of the service marketing system. The development of a sustainable differentiation and service strategy are the next areas of emphasis. The management of operational concerns, including quality, demand matching, recovery, and empowerment, is finally covered in the book.
৳1598 ৳1798-11.12%
- Brand: Pearson
- SKU: 9788131754474
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