Over the past three decades, there has been a consistent rise in the services sector's share of economic growth. In actuality, the contribution of services to the economies of the United States—the first country to be designated as a service economy, with the services sector accounting for over 50% of GDP—and other industrialized nations is still increasing today. But in recent years, the services sector has become increasingly important for economic growth, especially in underdeveloped nations. Businesses now understand that services—which are distinct from things in that they are characterized by intangibility, perishability, and variability—need to be marketed using tactics that are especially designed for them. Thus, it should come as no surprise that services marketing has developed into a distinct field of study.
৳1065
- Brand: Pearson
- SKU: 9788131732250
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