The sixth edition of Services Marketing remains based on the dependable GAPS Model of Service Quality. The main concept of the book helps the reader comprehend that the foundation of the most prosperous businesses is a solid customer relationship built on high-quality service. In order to help the students understand the possibilities of service marketing, it also places a strong emphasis on the strategic element without straying from the text's core framework.
৳1100 ৳1198-8.18%
- Brand: McGraw Hill Education
- SKU: 9781259026812
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