Services Marketing, which is structured on a strategic marketing framework, gives teachers the greatest amount of flexibility when it comes to teaching the course and directing students into the customer and competitive landscapes in services marketing. For this edition, the marketing framework has been reorganized to better represent the state of services marketing. The gaps between theory and practice are filled up by the examples of how concepts are used in real-world situations. Although it is firmly grounded in current academic research, it has a strong management viewpoint.
৳1215 ৳1315-7.6%
- Brand: Pearson
- SKU: 9788131759394
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