For all business students taking courses in marketing and strategy, the new edition text is a standard resource. A key component of the new version is a worldwide viewpoint. This captures both the student reader's actual experience and their potential career obstacles. Examples and vignettes are used to accomplish this. To further the worldwide aim, fresh examples have been used for the new edition.
৳1013 ৳1213-16.49%
- Brand: Wiley
- SKU: 9788126548927
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